Bitcoin has held steady over the weekend at around $60,000, after climbing all week.
The cryptocurrency is up over 22% in the past seven days and is nearly double where it was in early January when it made headlines for hitting around $30,000.
Now, as more and more major financial players and investors view bitcoin's legitimacy as certain, some experts have even said it could eventually reach $100,000 but will go up and down along the way like a wild rollercoaster.
Among those embracing the currency? JPMorgan JPM has recently unveiled an investment product with indirect exposure to bitcoin and other cryptocurrencies, while names like PayPal (PYPL) - Get Report and Visa (V) - Get Report earlier began offering crypto services. Tech giant Nvidia (NVDA) - Get Report has even created a new chip especially for use in cryptocurrency.
To keep up with some of the latest cryptocurrency news, read the latest Cryptocurrency Price Check
Meanwhile, many retailers are now allowing customers to pay with some of the volatile tokens.
For more in-depth coverage of cryptocurrency including investing recommendations and strategies, follow the Crypto channel on TheStreet.
And Bitcoin is not the only cryptocurrency climbing, either.
As of Sunday late afternoon ET, Etherium was at $1,874, a nearly 13% rise over the past seven days, according to Coin Gecko. Binance Coin was up more than 18% the same time period to $268.65 and Polkadot was up more than 10% at $37. Uniswap, meanwhile, rose just over 10% for the week, hitting $31.36 on Sunday. All five cryptos saw slight declines from Saturday to Sunday.
Tether remained at its target of a buck. Unlike the other cryptocurrencies, Tether -- the largest "stable coin" in circulation -- is centrally managed and pegged to the dollar.