Rumours of Apple Bitcoin purchase swirl on social media, but are they to be believed?

July 13, 2021

Crypto at a glance

It’s another sea of red today, with all major cryptocurrencies experiencing a drop in price over the last 24 hours.

Bitcoin is down roughly three per cent to just above $33,000, keeping it within that same narrow range it’s been trading in over the last month or so. It’s a similar story for Ethereum and other major alt coins, most of which are also down around four to five per cent. There’s still talk of calm before the storm, but the calm seems to be lasting an awfully long time.

According to blockchain intelligence firm Glassnode, this period could ironically be the result of the past year’s influx of institutional investors to the space. In their daily newsletter, they noted that “2020 and 2021 marked the arrival of financial institutions into the crypto space. We celebrated, we cheered. But we forgot one thing: The people who work at these giants of finance love a summer holiday”. When they get back from their beach houses, will it be all systems go again?

There may be quiet on the price front, but the rumour mill is still swirling away. The big gossip doing the rounds yesterday was that Apple is set to announce a massive investment in Bitcoin. While easy to chalk up as more social media fantasyland, it even made its way into the mainstream media. With nearly $200bn in cash at the last quarterly report, even a tiny portion would be a huge sum. But is there any truth to it, or is it just wishful thinking from Bitcoin fans?

Back in the real world, South America’s love affair with Bitcoin continues to go from strength-to-strength. Argentine congressman José Luis Ramón last week presented a bill that would allow workers to receive their full or partial salary in Bitcoin. Ramón explained that doing so would mean “Argentines can strengthen their autonomy and preserve the purchasing power of their remuneration”.

Would you like to help spread the adoption and education of Bitcoin in the UK and even stack some Sats while you’re doing it? Well, now you can!

The Bitcoin Pioneers community, backed by Barry Silbert’s Digital Currency Group, was created to introduce Bitcoin to a mainstream audience in a meaningful way and now has members right across the UK.

We share tips, stories and ideas on how to encourage others to try Bitcoin for the first time. And, thanks to support from Luno, each Pioneer gets £500 of Bitcoin a month to share with beginners, helping them get started.

So, if you’re passionate about Bitcoin, why not join today? Click here to find out more!

All feedback on Crypto AM Daily in association with Luno is welcome via email to 🙏🏻

Yesterday’s Crypto AM Daily in association with Luno

In the markets

The Bitcoin economy

*Definitions and insights can be found at

Total crypto market cap

The total capitalisation of the entire cryptocurrency market at time of writing is currently $1,343,880,583,037.

What Bitcoin did yesterday

We closed yesterday, July 12 2021, at a price of $33,155.85, down from $34,240.19, the day before.

The daily high yesterday was $34,592.16 and the daily low was $32,697.31.

This time last year, the price of Bitcoin closed the day at $9,243.61. In 2019, it closed at $11,392.38.

Bitcoin market capitalisation

Bitcoin’s market capitalisation at time of writing is $618.98 billion. To put it into context, the market cap of gold is $11.508 trillion and Facebook is $1.001 trillion.

Bitcoin volume

The total spot trading volume reported by all exchanges over the last 24 hours was $22,184,868,490, up from $21,879,909,920 yesterday. High volumes can indicate that a significant price movement has stronger support and is more likely to be sustained.


The price volatility of Bitcoin over the last 30 days is 68.73%.

Fear and Greed Index

Market sentiment today is 20.

Bitcoin’s market dominance

Bitcoin’s market dominance today is 46.25, Its lowest ever recorded dominance was 37.09 on January 8 2018.

Relative Strength Index (RSI)

The daily RSI is currently 43.65. Values of 70 or above indicate that an asset is becoming overbought and may be primed for a trend reversal or experience a correction in price – an RSI reading of 30 or below indicates an oversold or undervalued condition.

Convince your Nan: Soundbite of the day

“2020 was a real breakthrough…the interest in Bitcoin accelerated when the pandemic started.”

– Tom Jessop, President of Fidelity Digital Assets

What they said yesterday

Always good value

Wishful thinking?

Competition for Miami?

Crypto AM editor’s picks

Bitcoin resurgence in next six months could be massive, says intelligence report

A life of photography on the verge of stepping into the blockchain ring

Coinbase gets green light from German regulators

Nukkleus acquires London based Match Financial

Binance given the boot by UK financial watchdog

Ripple outpacing Bitcoin among UK crypto investors

Crypto AM: Longer Reads

City AM Markets: What is Decentralised Finance (DeFi) by Aave

Crypto AM: Conversation with James Bowater

Crypto AM: Market View in association with Ziglu

Crypto AM: Technically Speaking

Crypto AM: A Trader’s View with TMG

Crypto AM: Mixing in the Metaverse with Dr Chris Kacher

Crypto AM: Visions of the Future, Past & Present with Alex Lightman

Crypto AM: Talking Legal

Crypto AM: Spotlight

Crypto AM: Founders Series

Crypto AM: Industry Voices

Crypto AM: Tiptoe through the Crypto with Monty Munford

Crypto AM: Definitively DeFi

Crypto AM Parliamentary Special

Part one of two – April 2021

Part two of two – April 2021

Crypto AM Events

Cautionary Notes

It’s definitely tempting to get swept up in the excitement, but please heed these words of caution: Do your own research, only invest what you can afford, and make good decisions. The indicators contained in this article will hopefully help in this. Remember though, the content of this article is for information purposes only and is not investment advice or any form of recommendation or invitation. City AM, Crypto AM and Luno always advise you to obtain your own independent financial advice before investing or trading in cryptocurrency.

All information is correct as of 08:00 BST